Helping the Customers in digitalizing their businesses by building innovative multi-channel service solutions with top user experience combined with process automation and SOA architecture development.

Driving the service concepts from conceptualization through prototyping to implementation together with a multidisciplinary project team. Transforming business and end-user needs into service concepts, collecting and analyzing solution requirements, modeling service processes and use cases and producing concept documentations.

Interface and interaction design modeling, information architecture and usability consulting and testing. Consultative sales and design team leadership. Analyze, define and document service processes, business cases, functionality and requirements studies.

Main Implementations

- Telenor Playground: the newsletter

Project, develop, post live feed back and maintenance of all the Granarolo's brand web site. Complete Web project manager activity in collaboration with the Marketing Department (the Marketing Managers and the Brand Managers) and the Communication Department in order to have an homogenous way to communicate the brand and the product trough all the media. Graphic design, User Experience, HTML coding, visual design, internet architecture, usability compliance with project requirements.
Other main task:
- Brief for web agencies preparation to support final adoption decision ensuring stakeholders x-functional alignement;
- Lead and manage the relationship with the selected web agency, web factories and advertising agencies;
- In collaboration with the Legal department take charge of privacy implications of web site online initiatives and promotional activities.

• Brand development
• Web site traffic growth
• Web site UI and advertising revenue
• Developed brand strategy and statistics systems
• Internet/Intranet consultant
• User Experience test
• Visual design, internet architecture, usability compliance with project requirements
• Front-end website implementation
• Post live feed back and maintenance
• Marketing Online campaign design
• Online users community management

• Graphic design
• HTML coding
  
• Internet architecture, User Experience
• Front End production supervision and control
• Post live feed back and maintenance

Rome
Italy

More information:
ericsson.it
ericsson.com

• Project operational strategy, resources allocation, timeline definition
• User Experience Team supervision
• Functional coordination with Design, Mktg, Publishing,Technology areas
• Project advancement tracking
• Visual design, internet architecture, usability compliance with project requirements
• Front End production supervision and control
• Post live feed back and maintenance

• Front-end website implementation
• Marketing Online campaign design
• Online users community management
• Website maintenance
• Point of contact with UK headquarter for all online Mktg and web activities
• Italian webteam supervision

Main Implementations
beenz.com italy website, banner (one banner won the Pomo d'oro Excite Award in 2000), beenz shop the e-commerce site.

• Website design
• Usability and site flows

• Project operational strategy and implementation
• Website, multimedia CD-ROM architecture
• Html Coding
• Graphic design

• Project management
• Website CDROM architecture
• Graphic design
• Html Coding

• Multichannel advertising campaigns